Mumbai, December 29th: India’s largest specialty retailer of services and solutions for pets, JUSTDOGS launched the first edition of ‘Be A Santa’ campaign in association with Drools. Echoing the common sentiment of safeguarding street pets, JUSTDOGS invited pet parents to participate in the campaign through an ‘act of kindness’ and distribute food and reflective collars through the Yoda Rehabilitation Centre For Animals (YODA) in Mumbai. The campaign was inaugurated by actress Ananya Panday who also contributed three months of food and reflective collars to the center.
Apart from creating a retail platform, JUSTDOGS focuses on building a pet community with initiatives that not only targets pets but also existing and aspiring pet parents. With the common goal of creating a healthier and happier life for pets across the country, the brand has positioned itself as a friend and confidant – someone who can guide the pet parent community with anything that would help making the pet parenting journey smooth. JUSTDOGS is currently the largest specialty retailer of services and solutions.
Commenting on this association, Ashish Anthony, founder of JUSTDOGS said, “Pets have always shown their immense love and loyalty towards humans. While we all do our best to pamper and nurture our own pets, there are hundreds of street pets who need to be loved and taken care of. Our ‘Be A Santa’ campaign is one such initiative to help our fur friends and it is heartening to see the huge number of pet parents who came forward to participate in this ‘act of kindness’. We are also very happy to partner with Drools and YODA who along with us have always aimed at creating a better environment for pets.”
Poorvi Anthony, co-founder of JUSTDOGS said, “JUSTDOGS has always strived to build a community where pets and pet parents can co-exist. Our brand’s positioning ‘Unconditionally Yours’ comes as a reciprocation to the unbiased love pets have towards mankind. We have always believed in strengthening the ties between pets and pet parents/pet lovers to build a strong community for both. Through this campaign we aim to reach out and help street pets across the country.”
JUSTDOGS is a full-stack omni-channel retailer in the pet care segment in the country. It is India’s first branded retail chain for pet products and services. Catering to over two million pet parents, the brand currently runs 22 coco stores and 23 franchise stores in 19 cities across the country. JUSTDOGS offers a wide selection of everything that your furry friend will need – right from food, toys, accessories, training grooming and world class spa services from trained professionals.
After a successful donation drive in Mumbai, the campaign will be taken forward to Ahmedabad, Bengaluru and Pune.
JUSTDOGS exists to celebrate the life that changes your life;
the love that fueled your capability to love.
For them, each extra mile is worth it;
for them, a thousand times over.
