The festive campaign celebrates the traditions, emotions and moments that make welcoming Bappa special
Mumbai, 11th September 2026: Ganesh Chaturthi is more than a festival; it is a time when homes come alive with devotion, celebration and traditions shared across generations. This Ganesh Chaturthi, AuraCam, a brand from SVD Pinechem, celebrates this spirit through its festive campaign, “Bappa Ki Aarti, AuraCam Ke Saath.”
The campaign captures the warmth of welcoming Bappa home, from preparing the space and festive offerings to coming together for aarti and havan. Through a warm and relatable video, AuraCam brings these cherished rituals to life, highlighting the role of camphor in creating an auspicious atmosphere during prayers and celebrations.
As part of the campaign, SVD Pinechem has introduced its AuraCam Camphor Tablets, offering a convenient format while staying rooted in the traditional ritual of aarti. The campaign celebrates how these familiar practices continue to bring families together and make Ganesh Chaturthi a deeply personal and memorable occasion.
Commenting on the campaign, Vivek Dujodwala, Managing Director, SVD Pinechem & AuraCam, said, “Ganesh Chaturthi is a time when traditions bring families together and create memories that stay with us. Aarti is one of the most cherished moments of the celebration, and camphor has traditionally been an important part of this ritual. With ‘Bappa Ki Aarti, AuraCam Ke Saath’, we wanted to celebrate these simple yet meaningful moments of devotion and togetherness that make welcoming Bappa so special.”
