The brand launched a heart-warming DVC where the actor received love notes from his furry friends.
Mumbai, 28 September 2023: Bollywood superstar Kartik Aaryan, known for his charismatic screen presence and deep love for his furry companions, has been roped in as the brand ambassador by Drools, one of India’s leading pet food brands. This collaboration aims to further strengthen Drools’ commitment to providing nutritious and wholesome pet food for our four-legged friends.
To unveil this exciting partnership, Drools harnessed the power of social media, sharing a captivating teaser on their Instagram page prior to the official announcement. The teaser featured Drools’ very own canine celebrity, Aaryan, engrossed in a scene from one of Kartik’s films. When quizzed about any concerns, Aaryan playfully expresses himself by re-enacting Kartik Aaryan’s iconic monologue from ‘Pyaar Ka Punchnama.’ In this comical moment, Aaryan, the dog, humorously ranted about the common perceptions and societal expectations associated with being a golden retriever. This amusing post caught the attention of fans, who eagerly tagged Kartik Aaryan on Instagram.
Speaking about his association with Drools, Kartik Aaryan said, “I have always been a pet-person and as a pet parent, I always believed in providing the best for my munchkins. Drools’ dedication to offering nutritious food for pets aligns perfectly with my values. I am genuinely thrilled to embark on this new journey with Drools as their brand ambassador and look forward to contributing to the overall health and well-being of our furry companions.”
“We are thrilled to extend a warm welcome to Kartik as he joins the Drools as the brand ambassador. An avid pet parent himself, he shares an unbreakable bond with his pet and understands the importance of its well-being. At Drools, we are dedicated to providing pet owners with the best nutrition options. Kartik’s popularity among Gen Z and Millennials, coupled with his genuine love for pets, will help us reach a wider audience to create awareness about the importance of pet nutrition,” said Dr. Shashank Sinha, CEO & Veterinarian, Drools Pet Food Pvt. Ltd.
Drools consistently endeavors to provide the best quality nutrition and products to pets. The brand understands the importance of a healthy and nutritious diet for a pet’s growth hence their in-house team of vets and nutritionists formulate the product which then undergoes stringent quality checks to ensure superior quality food, specific to the growing needs of pets.
Drools Teaser Link: https://www.instagram.com/p/CxniMdbv5FA/?hl=en
Link to the announcement: https://www.instagram.com/p/Cxp5yCbP67P/?hl=en
Drools, India’s only MNC pet food company was established in 2010 by Fahim Sultan and is the flagship brand of DROOLS PET FOOD PRIVATE LIMITED. Set up in 2009 to focus on nutrition, health and welfare of pets, Drools was born to bridge a gap and ensure that all pets received the right kind of clean ingredients with wholesome balanced nutrition. The production of pet food for dogs and cats began in 2010 and Drools today, is one of the fastest growing pet food brands in South Asia with large product ranges developed with international quality standards.
Export led growth has been a dominant paradigm for Drools and the company has seen exponential growth in the last decade. The first consignment of Drools Daily Nutrition Dry Dog Food and Dry Cat Food was exported to Sri Lanka in the year 2012 and then to Kathmandu, Nepal within the same year.
At present Drools exports to 22+ countries and some select countries in the African continents. What started as a bare minimum product line has now expanded to Premium Dog Food, Economy Brand Packs, Treats, Supplements in addition to Dry Dog and Cat Food.